Morgan McKell: The Man, The Myth, The Marketer

Hi, my name is Morgan Mckell, founder of the Strategy Zoo.

I have been an entrepreneur for the last decade, and I began my journey with a cell phone repair company. This business of mine expanded into 14 locations in three different states. One of the biggest reasons for our success was the implementation of social media marketing. We started getting into online marketing by hiring a local company. When we were working with them, I had the pleasure of collaborating with a top-notch account manager, Makoa Scholes. After a while, we brought all of our marketing efforts in-house, but I continued to stay in touch with Makoa.

I eventually sold the cell phone repair company and decided to try a new business venture running a digital marketing agency. By that time, Makoa was a full-time freelancer, so we partnered up and co-founded the Monarch Social Brand in January 2019. We started by offering only PPC and videography services from my living room, just bootstrapping the entire thing. As things progressed, we found an office space in downtown Salt Lake City, continually striving to get more clients.

We had two locations, one in Salt Lake City, Utah, and the other in Pocatello, Idaho. We also expanded the services we provided. I was over sales and building the company's vision, and Makoa oversaw the creative side and fulfillment for the company as a whole.

This entrepreneurial journey has had its ups and downs. Finding the right people to hire and experiencing the growing pains of a brand new business has not been easy, not to mention the pandemic adding more stress to the entire ordeal. Despite all of the challenges we have faced, we did everything in our power to keep the company afloat.

These days, I am happy to say Monarch Social Brand was sold, and continues doing what it can to help other businesses with their digital marketing efforts.

Strategy Zoo 2024:

Strategy Zoo drives results through highly optimized marketing strategy campaigns. Often using custom professional videography, and beautifully designed websites. These are among the services that can bring your online business to the next level.

Search Engine Optimization

SEO is one of the most important aspects of any marketing strategy. You can put your heart and soul into a great business, but none of it matters unless you get noticed. How do people research products or make a purchase these days? By utilizing online search engines. At Strategy Zoo, we optimize your website by using SEO strategies to get you ranked at the top of the page of any search engine using our strategic partners.

We will also perform a technical audit on your website to identify errors inhibiting Google from crawling your website and we continue to keep your website error-free. Next, we will focus on keyword research, identifying low competition keywords to boost your SEO ranking. As time goes on, we will find broader search terms. A competitive analysis comes next, where we identify these keywords, look at the websites ranked on the first page of a search, and gather data from these websites.

Finally, we come up with content creation, which is the bread and butter of any SEO campaign. It will increase your site's relevance to your target keywords, improve your internal linking, and curate original content in the form of blog posts. This process also includes getting backlinks from other sites to boost your brand's authority. Throughout this process, we will send you regular reports giving you the numbers, keyword rankings, and organic searches your website generates.

Marketing Videography Production

There are many ways to promote your business, but the tools that boost marketing efforts the most are commercial photography and videography. Online videos drive a large amount of traffic for businesses. Our expertise in this field can significantly impact your business. Strategy Zoo provides the following types of commercial videography for businesses:

● Commercial promo videos

● Explainer videos

● Training videos

● Videography and photography for social media

● Vlogs

Videos provide a way to present information in a quick and efficient manner. The best videos are engaging to the audience. In many instances, customers perceive videos as trustworthy sources of information because it is harder to disbelieve something you can see. Businesses need customer trust, engagement, and conversions. A social media marketing plan that includes content creation in the form of video content is a way your business can achieve all those things. We can publish these videos on any platform, such as YouTube, TikTok, and others.

Professional Website Design & Development

Every business needs a website, and we have the services to create and design your website in a way that increases your traffic.

Formatting and visual appeal can significantly influence a website's traffic. However, before we begin designing and developing your website, we will listen to your business goals and learn what your brand is all about. We believe the functionality of different pages and image creation on the website should reflect the style and professionalism of your brand. After we design it to your liking, we start the development process, the part where it transforms into a functional website.

After the development process is complete, you can view the website and give us your feedback. Once you are satisfied, we will publish your website, making it live on the internet. Next comes the content migration from your old site where we take a look at everything to ensure it is up to par. We will also perform security checks on your website and provide maintenance if something isn't working right.

A professional website is key to any business in this modern era. At Strategy Zoo, we will provide the best quality service in creating your website.

PPC Management Services

Pay-Per-Click, or ppc means that the advertiser only pays a fee every time someone clicks on an ad. PPC for small businesses is a fast and effective way of gaining brand awareness, but you may not have sufficient funds to distribute ads to anyone and everyone.

With our experienced ppc ad management services, we can bid on words that are relevant to your business, increasing the likelihood of a sale. That way, your advertising budget can be spent wisely and reach your target audience.

Create Engaging Social Media Content

We know how big social media is in the modern world, which is why we also focus on creating content for any social media platform. We begin by determining your target audience, the people looking for the products or services your business offers. Our professional social media content strategists will understand who needs what you have and create content that those people will find enticing.

You cannot start creating social media content without a plan. Our social media marketing professionals will identify the purpose your content needs to serve, which is the foundation of a content marketing strategy. Establishing your brand on social media is crucial. This helps cultivate your brand image, allowing your business to stand out to potential consumers. Video content is optimal for posting on social media because most people would rather watch a video than read. Video content tends to be engaging, entertaining, and informative, and it is a popular way to get your name out there.

You have probably heard the word hashtag before, but what does a hashtag do? For starters, hashtags can help advertisers keep track of conversations and make it easier to find things pertaining to a specific topic. However, a social media content strategist must discern which keywords and hashtags are most relevant to your business by conducting keyword research. Once the strategy and content are ready, we will start creating a posting schedule for all the appropriate platforms. Then the magic happens once your content is polished and officially published.

Your organic social media posts allow people who are already interested in your business to easily find you, which generates leads for your business. These leads are more likely to result in conversions if given the proper attention, so do not neglect them. From there, we track the content's performance and ensure we are going in the right direction for your business. Keep in mind that this is a process, and it takes time to see if we're going in the right direction. Avoid the temptation to change too many things at once if you don’t see the results you want instantaneously. To test or alter your business's social media content strategy, a professional will change one variable at a time until they can measure the impact of those changes.

The Challenges the Business/Market is Facing

The biggest challenge in the digital marketing world is that it is a rapidly changing environment, especially in the seo and social media realm. We have to adapt to these changes on a daily basis because the algorithms and platform requirements adjust over time. The rise of TikTok has changed the game altogether. Being adaptable is the biggest component to the digital marketing world. Staying up-to-date on the new trends and requirements is an absolute must. At Strategy Zoo, we are well informed about the latest trends and apply our knowledge to serve your business in the best way possible.

The Opportunities the Business/Market is Facing

Even though there are challenges in the digital marketing realm, there are also a lot of opportunities. The biggest opportunities right now include TikTok and YouTube shorts. These are the new areas to focus on if you want to get the biggest bang for your buck. Start now and get a free consultation. Ask us about our social media content creation, seo, and other digital marketing services so you can boost your online business.

Morgan McKell: Charting a New Course with Strategy Zoo

Morgan McKell, a distinguished entrepreneur, has embarked on a new venture, Strategy Zoo, following the successful sale of Monarch Social earlier this year. McKell's latest project is centered on empowering businesses through tailored business strategy assessments and digital marketing audits.

Despite facing initial challenges, including a rebranding decision, McKell's dedication and expertise have positioned Strategy Zoo as a unique player in the market. Unlike conventional approaches, Strategy Zoo offers customized solutions, recognizing the distinct needs of each business.

McKell's venture into Strategy Zoo is not just a business move; it's a reflection of his commitment to innovation, honesty, client focus, excellence, teamwork, and adaptability. These values are not merely spoken but actively practiced in every strategy and solution offered by Strategy Zoo.

For more information about Morgan McKell and Strategy Zoo, visit Strategy Zoo and follow them on Instagram and Facebook.

Contact Information: Instagram: https://www.instagram.com/strategy_zoo/ Facebook: https://www.facebook.com/strategyzoo Other: https://linktr.ee/strategyzoo

Read the full story here : https://voyageutah.com/interview/hidden-gems-meet-morgan-mckell-of-strategy-zoo/

Morgan McKell’s Journey of Innovation in the Entrepreneurial World

Date: February 27, 2024

See the full article here

https://canvasrebel.com/meet-morgan-mckell-2/

Morgan McKell, a seasoned entrepreneur with over 15 years of experience, has shared invaluable insights into what it takes to succeed in the ever-evolving business landscape. With a journey beginning in Salt Lake City with a cell phone repair shop, Morgan's venture quickly expanded to 14 locations across three states, showcasing his knack for recognizing and capitalizing on market opportunities.

Morgan's entrepreneurial spirit didn't stop there. He ventured into the digital marketing sphere, founding Monarch Social, which he successfully led and later sold in April 2023. This move marked yet another successful venture in Morgan's career, further cementing his reputation as a master in building, growing, and strategically guiding businesses to successful exits.

His latest venture, Strategy Zoo, promises to leverage his vast experience to assist other businesses in achieving their goals. Morgan's journey is not just about success but is a testament to the power of adaptability, continuous learning, and resilience.

As a thought leader, Morgan has also contributed significantly to the digital marketing industry through "The Monarch Social Podcast," sharing his expertise and insights. His active participation in networking events and social media platforms has further solidified his status as a key influencer in the digital marketing realm.

For more information about Morgan McKell and his ventures, visit Strategy Zoo, or follow him on Instagram and LinkedIn.

Contact Information: Instagram: https://www.instagram.com/themorganmckell/ LinkedIn: https://www.linkedin.com/in/morgan-mckell-88004362/ YouTube: https://www.youtube.com/@Themorganmckell

How Strategy Zoo Empowers Businesses in Pocatello and Salt Lake City

Strategy Zoo emerges as a beacon of innovation and expertise in the realms of business consulting and marketing strategy.

Founded on the principles of insightful analysis and creative solutions, our firm is dedicated to guiding businesses through the complexities of the modern market. At Strategy Zoo, we pride ourselves on our ability to craft bespoke strategies that not only resonate with our clients' unique visions but also empower them to achieve tangible success in their respective industries.

Nestled in the dynamic business landscapes of Pocatello, Idaho, and Salt Lake City, Utah, Strategy Zoo is uniquely positioned to understand and leverage the local market intricacies. Pocatello, known for its burgeoning small business community and growing tech sector, offers a landscape ripe with potential for innovative business strategies.

Meanwhile, Salt Lake City, a hub of entrepreneurial activity and economic growth, presents a diverse array of opportunities for businesses looking to expand their reach and impact. Our deep understanding of these distinct markets enables us to tailor our strategies to meet the specific needs and challenges of businesses operating within these vibrant communities.

In this ever-evolving business environment, Strategy Zoo stands as a partner for growth and a catalyst for change, helping businesses in Pocatello and Salt Lake City navigate their paths to success with confidence and clarity.

At Strategy Zoo, our Business Strategy Assessment is a meticulous process designed to understand and enhance your business's core operations. We begin with a comprehensive evaluation of your current operations, objectives, and challenges. This involves a detailed SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), which serves as a critical tool in identifying areas for growth and improvement. By analyzing these components, we can pinpoint the precise aspects of your business that need refinement or a strategic shift.

Benefits: The benefit of this service lies in its ability to offer a clear, objective view of your business's current position and potential. It provides actionable insights that can guide decision-making and strategic planning, leading to improved operational efficiency, market competitiveness, and overall business growth.

Digital Marketing Audit

Our Digital Marketing Audit is a deep dive into your business's online presence. We evaluate your website, social media channels, email marketing campaigns, and online advertising strategies to assess their effectiveness. This audit looks at aspects like user engagement, content relevance, SEO optimization, and conversion rates.

Benefits: The audit provides a comprehensive view of your digital footprint, identifying strengths and areas for improvement. By understanding these facets, businesses can optimize their digital strategies, improve online visibility, engage more effectively with their target audience, and ultimately, increase leads and sales.

Marketing Strategy Development

Marketing Strategy Development at Strategy Zoo is a collaborative and customized process. We work closely with you to develop a marketing strategy that aligns with your industry, target audience, and specific business goals. This strategy encompasses both online and offline marketing channels, ensuring a comprehensive approach.

Benefits: This service provides a structured and strategic approach to marketing, ensuring that all efforts are cohesive and aligned with your business objectives. It helps in targeting the right audience, using the most effective channels, and measuring the impact of your marketing efforts.

These services, tailored to meet the unique needs of each client, are at the heart of what makes Strategy Zoo a trusted partner for businesses in Pocatello, Idaho, and Salt Lake City, Utah. Whether it's refining an existing business model, boosting online presence, or creating a comprehensive marketing plan, our focus is on delivering measurable results and driving business success.